The Invisible FunnelHow AI agents evaluate real brands · by Accord
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Brands · encountered as a competitor

US Mobile

Met inside the Google Fi Wireless study. The requirements were written for that study, not for US Mobile.

10journeys
9named as an option
6/10site requested
6/10readable page obtained
0/10refused by the site
1selected

10 customer-agent journeys. US Mobile was named as an option in 9; its site was requested in 6 and refused in 0, so a readable page was obtained in 6. It was selected in 1, rejected in 0 and left unresolved in 8.

Decision trace (one journey)

A journey from the Google Fi Wireless study in which US Mobile was named as an option; the tags describe the brand under study, not US Mobile.

no memorybrand page reachedrefused by mintmobile.com, bestmvno.comobserved2026-09-16
  1. 1Customer missionUS three-line household (declared brief)
    • Monthly all-in price for 3 lines including taxes and fees must be at most the customer's b…
    • No annual contract and no device-financing obligation (month-to-month)
    • Human support reachable by phone
    • Preference: price does not rise after an introductory period
  2. 2Evidence3 searches, 9 pages: fi.google.com, support.google.com, mintmobile.com, visible.com +1
    • monthly all in price 3 lines: $90/month before taxes and fees per search snippet (bestmvno/phonearena); taxes bestmvno.com
    • taxes fees included: Not included (extra) per search snippet phonearena.com
    • contract term: Not established (brand pages unreadable) no source
    • phone support human: Search snippet reports toll-free 1-844-825-5234 and call/chat/email channels; no brand page
  3. 3BeliefCould not establish: monthly all in price 3 lines (taxes/fees amount); contract term; phone support human (brand-verified)
  4. 4DecisionNot selected: a decisive fact stayed unresolvedNONENo candidate could be fully established against all three requirements from readable sources within the 12-action budget. Google Fi's own pages (plans, Simply Unlimited, …
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How the agent treated US Mobile

  • selected1/10
  • unresolved8/10
  • Site requested, not named as an option1/10

The agent’s recorded status for the option, one per journey.

Where its facts came from

14read on US Mobile’s own pages
5cite its site without a page read (refused, or search extract)
5from other sites

Beliefs about US Mobile recorded across these journeys, by the page they cite and whether the agent read it.

Reasons recorded by the agent

  • Only search snippets read; $23/line taxes-included, no contract, and phone support claimed but not verified on a brand page
  • No-contract and taxes-included established; page read showed annual-billing prices with intro-then-renews-higher pricing, monthly per-line price not clearly read; only email/chat support seen, no phone number
  • Taxes-included annual pricing (~$49.74/mo for 3 lines first year, renewal higher) read, but month-to-month pricing and whether a human is reachable by phone were not established
  • No-contract and tax-inclusive pricing reported, but readable prices were annual-billing first-year rates that renew higher; monthly 3-line all-in price and human phone support not established.

Verbatim from the journey records; up to four distinct reasons.

What this does not establish: how US Mobile fares when it is the brand under study with requirements written for it. It establishes how the agent treated US Mobile as an alternative in these 10 journeys.

Work at US Mobile?

Send us the source the agent couldn’t find. We’ll rerun the same customer and publish the before/after. Send the source How the rerun works

All journeys

no memorybrand page reachedtested2026-09-17
  1. 1Customer missionUS three-line household (declared brief)
    • monthly all-in price for 3 lines ≤ $120 USD including taxes and fees
    • month-to-month service; no annual contract; no device-financing obligation
    • a human must be reachable by phone for support
    • preference: price should not rise after an introductory period
  2. 2Evidence5 searches, 7 pages: fi.google.com, en.wikipedia.org, startupeditor.com, visible.com +1
    • term months: Month-to-month; no traditional long-term service contract reported startupeditor.com
  3. 3BeliefCould not establish: price all in; human phone support
  4. 4DecisionNot selected: a decisive fact stayed unresolvedNONENo candidate could be confirmed to satisfy all three hard requirements from readable sources within the action budget. Google Fi's cheapest viable plan (Unlimited Essenti…
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no memorybrand page reachedrefused by bestmvno.comtested2026-09-17
  1. 1Customer missionUS three-line household (declared brief)
  2. 2Evidence5 searches, 7 pages: fi.google.com, visible.com, usmobile.com, support.google.com +1
  3. 3BeliefNothing established about the brand
  4. 4DecisionRan out of page reads before decidingNo decision: the action budget ran out after 7 page reads.
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no memorybrand page reachedrefused by bestmvno.comtested2026-09-17
  1. 1Customer missionUS three-line household (declared brief)
    • all-in monthly price for 3 lines <= $120 USD (taxes and fees included)
    • no annual contract and no device-financing obligation (month-to-month)
    • a human must be reachable by phone for support
    • preference: price should not rise after an introductory period
  2. 2Evidence6 searches, 6 pages: behind-less-drops-estate.trycloudflare.com, fi.google.com, bestmvno.com, support.google.com
    • price all in: $80/month base for 3 lines (official), plus taxes/fees reported as extra, typica brand page
    • human phone support: Phone number 1-844-825-5234 reported by independent third-party contact aggregat google-fi.pissedconsumer.com
  3. 3BeliefCould not establish: term months
  4. 4DecisionNot selected: a decisive fact stayed unresolvedUS Mobile Unlimited Starter (3 lines)Google Fi Wireless (Unlimited Essentials, the cheapest Fi unlimited plan) has a base 3-line price of $80/month reported from Google's own support.google.com/fi help page,…
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no memorybrand page reachedrefused by mintmobile.com, t-mobile.comtested2026-09-16
  1. 1Customer missionUS three-line household (declared brief)
    • Monthly all-in price for 3 lines (including taxes and fees) at most 120 USD
    • No annual contract and no device-financing obligation (month-to-month)
    • Human support reachable by phone
    • Preference: price does not rise after an introductory period
  2. 2Evidence3 searches, 9 pages: support.google.com, fi.google.com, mintmobile.com, visible.com +2
    • price all in: $80/month base for 3 lines on Unlimited Essentials (Standard $90, Premium $135); brand page
    • term months: Not established – no contract terms stated on the page read; plans page unreadab no source
    • human phone support: Not established – Google Fi contact page (fi.google.com/about/support-simple) an no source
  3. 3BeliefCould not establish: price all in; term months; human phone support
  4. 4DecisionNot selected: a decisive fact stayed unresolvedNONEFor Google Fi Wireless the only requirement-relevant fact I could read on a brand property is the base price: Unlimited Essentials is $80/month for 3 lines (support.googl…
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no memorybrand page reachedrefused by bestmvno.comtested2026-09-16
  1. 1Customer missionUS three-line household (declared brief)
    • Monthly all-in price for 3 lines including taxes and fees must not exceed the household bu…
    • No annual contract and no device-financing obligation (month-to-month)
    • A human must be reachable by phone
    • Preference: price should not rise after an introductory period
  2. 2Evidence4 searches, 8 pages: fi.google.com, support.google.com, bestmvno.com
    • price all in: Snippet-level only: $90/month for 3 lines base price (Simply Unlimited, per 2024 9to5google.com
    • term months: Not established (no readable source; commonly described as no-contract but not r no source
    • human phone support: Snippet-level only: toll-free 1-844-825-5234 (1-844-TALK2Fi) listed as Google Fi gethuman.com
  3. 3BeliefCould not establish: price all in; term months; human phone support
  4. 4DecisionNot selected: a decisive fact stayed unresolvedNONENo required fact could be established from a source I could actually read. Every Google Fi Wireless brand page I attempted (fi.google.com/about/plans, /about/faq, /about/…
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no memorybrand page reachedrefused by mintmobile.comtested2026-09-16
  1. 1Customer missionUS three-line household (declared brief)
    • All-in monthly price for 3 lines including taxes and fees ≤ 120 USD
    • No annual contract and no device-financing obligation (month-to-month)
    • Human support reachable by phone
    • Preference: price does not rise after an introductory period
  2. 2Evidence2 searches, 10 pages: fi.google.com, mintmobile.com, visible.com, usmobile.com +1
    • price all in: Base price '$90 per month for 3 lines or $30 per line' (Unlimited Standard); Ess brand page
    • term months: Not established from any readable source (model memory suggests no contract, but no source
    • human phone support: Third-party search snippet reports phone 1-844-825-5234 with option to reach an gethuman.com
  3. 3BeliefCould not establish: price all in; term months; human phone support
  4. 4DecisionNot selected: a decisive fact stayed unresolvedNONEGoogle Fi Wireless could not be selected because none of the three required facts was fully established from a readable source. The only Google Fi property I could read (…
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no memorybrand page reachedrefused by mintmobile.comtested2026-09-16
  1. 1Customer missionUS three-line household (declared brief)
    • Monthly all-in price for 3 lines including taxes and fees must be at most the household bu…
    • No annual contract and no device-financing obligation (month-to-month)
    • A human support person must be reachable by phone
    • Preference: price does not rise after an introductory period
  2. 2Evidence3 searches, 9 pages: fi.google.com, behind-less-drops-estate.trycloudflare.com, support.google.com, mintmobile.com +2
    • price all in: Unresolved. Search snippets: Unlimited Essentials $35/mo for 1 line; 3-line pric bestphoneplans.net
    • term months: Unresolved. Non-brand 'verification service' claims 0 months commitment; not con behind-less-drops-estate.trycloudflare.com
    • human phone support: Unresolved. Third-party sites report toll-free 1-844-825-5234; brand support pag gethuman.com
  3. 3BeliefCould not establish: price all in; term months; human phone support
  4. 4DecisionNot selected: a decisive fact stayed unresolvedNONEGoogle Fi Wireless could not be qualified: its own plan, FAQ and support pages (fi.google.com/about/plans, /about/faq, /about/support-simple) and the help-center article …
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no memorybrand page reachedrefused by mintmobile.comtested2026-09-16
  1. 1Customer missionUS three-line household (declared brief)
    • 3-line monthly all-in price ≤ $120 including taxes and fees
    • No annual contract and no device-financing obligation (month-to-month)
    • Human reachable by phone
    • Preference: price does not rise after an introductory period
  2. 2Evidence2 searches, 10 pages: behind-less-drops-estate.trycloudflare.com, support.google.com, fi.google.com, mintmobile.com +2
    • price all in: $90/mo for 3 lines before taxes and fees (Unlimited Standard, $30/line); taxes a brand page
    • term months: 0 — no annual service contract, no activation/cancellation fees (device financin behind-less-drops-estate.trycloudflare.com
    • human phone support: Reported yes: 1-844-825-5234 / 1-844-TALK2FI (third-party pages) and 'a human ca gethuman.com
  3. 3BeliefCould not establish: price all in; human phone support
  4. 4DecisionNot selected: a decisive fact stayed unresolvedNONEGoogle Fi Wireless is the leading candidate but cannot be selected outright: its Unlimited Standard plan is published at $90/month for 3 lines before taxes and fees on Go…
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no memorybrand page reachedrefused by mintmobile.comtested2026-09-16
  1. 1Customer missionUS three-line household (declared brief)
    • Monthly all-in price for 3 lines ≤ budget, including taxes and fees (budget figure not dis…
    • No annual contract and no device-financing obligation (month-to-month)
    • Human support reachable by phone
    • Preference: price does not rise after an introductory period
  2. 2Evidence2 searches, 10 pages: mintmobile.com, support.google.com, fi.google.com, visible.com +2
    • price all in: $80/month for 3 lines (Unlimited Essentials: 1 line $35, 2 lines $60, 3 lines $8 brand page
    • term months: null no source
    • human phone support: Third-party search snippets (gethuman, pissedconsumer) cite 1-844-825-5234; Fi's gethuman.com
  3. 3BeliefCould not establish: price all in (exact taxes & government fees amount); term months; human phone support
  4. 4DecisionNot selected: a decisive fact stayed unresolvedNONEGoogle Fi Unlimited Essentials is the closest fit but cannot be selected yet: its 3-line base price of $80/month was read on Google's Fi Help page (support.google.com/fi/…
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no memorybrand page reachedrefused by mintmobile.com, bestmvno.comobserved2026-09-16
  1. 1Customer missionUS three-line household (declared brief)
    • Monthly all-in price for 3 lines including taxes and fees must be at most the customer's b…
    • No annual contract and no device-financing obligation (month-to-month)
    • Human support reachable by phone
    • Preference: price does not rise after an introductory period
  2. 2Evidence3 searches, 9 pages: fi.google.com, support.google.com, mintmobile.com, visible.com +1
    • monthly all in price 3 lines: $90/month before taxes and fees per search snippet (bestmvno/phonearena); taxes bestmvno.com
    • taxes fees included: Not included (extra) per search snippet phonearena.com
    • contract term: Not established (brand pages unreadable) no source
    • phone support human: Search snippet reports toll-free 1-844-825-5234 and call/chat/email channels; no brand page
  3. 3BeliefCould not establish: monthly all in price 3 lines (taxes/fees amount); contract term; phone support human (brand-verified)
  4. 4DecisionNot selected: a decisive fact stayed unresolvedNONENo candidate could be fully established against all three requirements from readable sources within the 12-action budget. Google Fi's own pages (plans, Simply Unlimited, …
run-6e2637b9Open decision trace →