The Invisible FunnelIndependent research on how agents research, compare and choose on behalf of customers

Google Fi — three-line household, phone support and all-in price

No decision: budget exhausted

no memorybrand page reachedrefused by bestmvno.com, whistleout.comtested2026-09-16
  1. 1Customer missionUS three-line household (declared brief)
  2. 2Evidence5 searches, 5 pages: fi.google.com, bestmvno.com, whistleout.com
  3. 3BeliefNothing established about the brand
  4. 4DecisionRan out of page reads before decidingNo decision: the action budget ran out after 5 page reads.
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Every option the agent weighed

The journey ended before a decision record was written. Pages read: fi.google.com, bestmvno.com, whistleout.com.

Confidence

Tested: part of a frozen experiment with a baseline.

Provenance

Every journey run on the live web. Every source, belief and decision published. Scorer version —.