The Invisible FunnelIndependent research on how agents research, compare and choose on behalf of customers

Tesla — Does brand preference survive when total cost, warranty and service access are explicit requirements?

Tesla Model Y

no memorybrand page requested, refusedrefused by tesla.comobserved2026-09-20
  1. 1Customer missionTesla decision — customer with no relevant memory
    • purchase price incl. destination+order fees, before incentives, ≤ $48,000
    • basic vehicle warranty ≥ 4 years
    • battery and drive unit warranty ≥ 8 years
    • manufacturer service location within 30 miles of central Phoenix
  2. 2Evidence7 searches, 8 pages: tesla.com, web.archive.org
    • purchase price usd: 41630 (base RWD trim; $39,990 + $1,390 destination + $250 order fee, before taxe attributed to a page that refused the agent
    • basic warranty years: 4 years / 50,000 miles attributed to a page that refused the agent
    • battery warranty years: 8 years / 100,000 miles (RWD & AWD; Premium/Performance variants get 120,000-mil attributed to a page that refused the agent
    • service center within miles: ~15 miles (Tesla Service Deer Valley, 21030 N 19th Ave, Phoenix, AZ 85027) attributed to a page that refused the agent
  3. 3BeliefRequirements met on the evidence found
  4. 4DecisionSelectedTesla Model YAll four required facts were established via Tesla's own pages as reflected in search-engine extracts (direct tesla.com fetches were blocked with HTTP 403, so facts are a…
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Every option the agent weighed

Model Y (RWD) Tesla · selected

Meets all four required requirements (price, basic warranty, battery warranty, service distance) with margin; only the non-required refundable-order-fee preference is unmet.

  • purchase price usd: 41630 (base RWD trim; $39,990 + $1,390 destination + $250 order fee, before taxes/incentives) tesla.com not the brand’s own page
  • basic warranty years: 4 years / 50,000 miles tesla.com not the brand’s own page
  • battery warranty years: 8 years / 100,000 miles (RWD & AWD; Premium/Performance variants get 120,000-mile cap, still 8 years) tesla.com not the brand’s own page
  • service center within miles: ~15 miles (Tesla Service Deer Valley, 21030 N 19th Ave, Phoenix, AZ 85027) tesla.com not the brand’s own page
  • order fee refundable: No — the $250 order fee is non-refundable except if Tesla discontinues the ordered product/option before delivery tesla.com not the brand’s own page

Confidence

Observed: a single journey.

Provenance

Every journey run on the live web. Every source, belief and decision published. Scorer version 4; model cost 0.38 USD.