The Invisible FunnelIndependent research on how agents research, compare and choose on behalf of customers

Travel after telecom — does the customer's cash-refund requirement survive the agent's memory?

No decision: budget exhausted

with memoryopen marketrefused by aa.comtested2026-09-16
  1. 1Customer missionUS three-line household (declared brief)Remembers: “Earlier this year the household cancelled a different subscription service and was given account credit instead of a cas”
  2. 2Evidence9 searches, 3 pages: aa.com, southwest.com, united.com
  3. 3BeliefNothing established about the brand
  4. 4DecisionRan out of page reads before decidingNo decision: the action budget ran out after 3 page reads.
run-7452f3af

Every option the agent weighed

The journey ended before a decision record was written. Pages read: aa.com, southwest.com, united.com.

What this customer remembered

Confidence

Tested: part of a frozen experiment with a baseline.

Provenance

Every journey run on the live web. Every source, belief and decision published. Scorer version —.