- 1Customer missionUS three-line household (declared brief)Remembers: “Earlier this year the household cancelled a different subscription service and was given account credit instead of a cas”
- 2Evidence9 searches, 3 pages: aa.com, southwest.com, united.com
- 3BeliefNothing established about the brand
- 4DecisionRan out of page reads before decidingNo decision: the action budget ran out after 3 page reads.
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