The Invisible FunnelIndependent research on how agents research, compare and choose on behalf of customers

Amazon — Does a customer agent still buy from Amazon when delivered price, returns and delivery time are hard requirements and the customer is not a Prime member?

No decision: budget exhausted

no memoryno readable brand-owned pagerefused by dyson.comobserved2026-09-20
  1. 1Customer missionAmazon decision — customer with no relevant memory
  2. 2Evidence7 searches, 7 pages: walmart.com, target.com, bestbuy.com, dyson.com
  3. 3BeliefNothing established about the brand
  4. 4DecisionRan out of page reads before decidingNo decision: the action budget ran out after 7 page reads, before a readable Amazon page.
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Every option the agent weighed

The journey ended before a decision record was written. Pages read: walmart.com, target.com, bestbuy.com, dyson.com.

Confidence

Observed: a single journey.

Provenance

Every journey run on the live web. Every source, belief and decision published. Scorer version —.