The Invisible FunnelIndependent research on how agents research, compare and choose on behalf of customers

Travel after telecom — does the customer's cash-refund requirement survive the agent's memory?

Southwest Airlines Anytime Fare (economy, AUS–Chicago Midway)

with memoryopen marketrefused by aa.com, saleslink.aa.comtested2026-09-16
  1. 1Customer missionUS three-line household (declared brief)
    • Cash refund to original form of payment (not credit/voucher/travel bank) upon cancellation…
    • Cancellation fee under that condition established as zero or a stated amount from a readab…
    • Published fare recorded only if read from a live, readable source; never estimated — prefe…
    • Market: US-based carriers only, economy cabin, AUS to ORD or MDW
    Remembers: “Earlier this year the household cancelled a different subscription service and was given account credit instead of a cas”
  2. 2Evidence5 searches, 7 pages: aa.com, delta.com, mobile.southwest.com, united.com +2
  3. 3BeliefNothing established about the brand
  4. 4DecisionOpen market decisionSouthwest Airlines Anytime Fare (economy, AUS–Chicago Midway)Of the four candidates researched, only Southwest's Anytime fare had both required facts affirmatively established from a source: Southwest-domain pages (reached via web …
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Every option the agent weighed

Anytime Fare (soon renamed 'Choice Preferred' for flights from Jan 27, 2026) Southwest Airlines · selected

Cash refund to original form of payment and $0 cancellation fee both established from Southwest-sourced content; live fare not read.

  • cash refund: Yes — cancellable any time up to 10 minutes before departure, with 100% of ticket value refunded to the original form of payment; comfortably satisfies the ≥14-day condition. southwest.com not the brand’s own page
  • cancellation fee: $0 — Southwest charges no cancellation fee on any published fare, and 'Anytime' explicitly returns 100% of ticket value (no deduction). support.southwest.com not the brand’s own page
  • price all in: null no source not the brand’s own page

Unresolved: price_all_in

Refundable / Flexible Economy fare United Airlines · unresolved

Cash-refund-to-original-payment established via a review source, but no source stated a concrete cancellation fee amount (only vague 'full refund' language); direct united.com fetch timed out twice.

  • cash refund: Reported: refundable/'Flexible Economy' fares can be cancelled any time before departure for a refund to the original form of payment, which covers the ≥14-day condition. nerdwallet.com not the brand’s own page
  • cancellation fee: null no source not the brand’s own page
  • price all in: null no source not the brand’s own page

Unresolved: cancellation_fee; price_all_in

Refundable fare (Main Cabin, non-Basic-Economy) American Airlines · unresolved

aa.com pages returned HTTP 403 on direct fetch; available search summaries only described the 24-hour risk-free window and vague 'certain deductions,' not confirmed cash-refund/fee terms for a paid Refundable fare beyond 24 hours.

  • cash refund: null no source not the brand’s own page
  • cancellation fee: null no source not the brand’s own page
  • price all in: null no source not the brand’s own page

Unresolved: cash_refund; cancellation_fee; price_all_in

Basic Economy / Main Cabin (standard, non-refundable) fare Delta Air Lines · rejected

Delta's own site confirms cancellation of Basic and standard Classic/Extra fares yields an eCredit, not cash to the original payment method — fails the customer's required refund condition regardless of fee.

  • cash refund: No — cancelling a Basic or Classic/Extra fare produces an eCredit toward a future ticket, not a cash refund to the original form of payment. delta.com not the brand’s own page
  • cancellation fee: Classic & Extra: no change/cancellation fee (but result is eCredit, not cash); Basic: a fee applies to change/cancel (exact amount not stated on this page). delta.com not the brand’s own page
  • price all in: null no source not the brand’s own page

Unresolved: price_all_in

What this customer remembered

Confidence

Tested: part of a frozen experiment with a baseline.

Provenance

Every journey run on the live web. Every source, belief and decision published. Scorer version 4; model cost 0.41 USD.