The Invisible FunnelIndependent research on how agents research, compare and choose on behalf of customers

Final banking decisions: persistent notes and comparison

All sixteen final banking recommendations behind “Four agents kept notes. All four chose a local bank.” Institution names are normalised for counting only; the verbatim recommendation sits beside each.

Exploratory memory study · 16 decisions Published 28 September 2026 · four decisions from a 20-record persistent-notes export (undated in the export) · twelve comparison decisions from the 43-run study, recorded 13–14 September 2026

GroupPrimary recommendationVerbatim recommendationLocal alternative namedRecord
Persistent notesFrost BankFrost Bank basic personal checking account (Austin branch network)—D1p5
Persistent notesFrost BankFrost Bank Personal Checking Account (Austin, TX)—D2p5
Persistent notesAustin Telco Federal Credit UnionAustin Telco Federal Credit Union 'True Checking' as the household's primary checking account—D3p5
Persistent notesAustin Telco Federal Credit UnionAustin Telco Federal Credit Union - True Checking—D4p5
ComparisonCapital One 360 CheckingCapital One 360 Checking—r001
ComparisonCapital One 360 CheckingCapital One 360 Checking, as the household's primary direct-deposit/bill-pay account.—r011
ComparisonCapital One 360 CheckingCapital One 360 Checking (primary), with Chase Total Checking as an alternative if in-person branch access matters more than a zero-fee guarantee—r014
ComparisonCapital One 360 CheckingCapital One 360 Checking (primary), with Ally Interest Checking as a strong alternative—r021
ComparisonCharles SchwabCharles Schwab Bank High Yield Investor Checking (Capital One 360 Checking as backup)—r027
ComparisonCapital One 360 CheckingCapital One 360 Checking (Ally Bank as a close online-only alternative)—r032
ComparisonAllyAlly Bank Spending Account (online checking) as primary; Frost Bank Personal Account as a branch-based alternateFrost Bankr034
ComparisonCapital One 360 CheckingCapital One 360 Checking (primary pick); Ally Interest Checking as a close alternative—r035
ComparisonCapital One 360 CheckingCapital One 360 Checking—r037
ComparisonCapital One 360 CheckingCapital One 360 Checking (primary), Ally Interest Checking as close alternative—r040
ComparisonSoFiSoFi Checking and Savings (primary); Capital One 360 Checking as alternative if in-person branch access matters—r046
ComparisonCapital One 360 CheckingCapital One 360 Checking, with Amplify Credit Union (Austin-based) and Chase Total Checking as strong alternativesAmplify Credit Unionr049

These are structured research records, not account openings. The sixteen decisions are not sixteen extra journeys: the twelve comparison decisions are already part of the 43-run dataset. The comparison is exploratory; it does not establish how often persistent context changes a choice. Download (CSV) · JSON · Read the story · Memory studies