The Invisible FunnelIndependent research on how agents research, compare and choose on behalf of customers

Ryanair — What happens to Ryanair when the customer wants the whole price before booking and dislikes add-on charges?

No decision: budget exhausted

with memorybrand page reachedrefused by help.ryanair.com, help.vueling.comobserved2026-09-20
  1. 1Customer missionRyanair decision — same customer with relevant memoryRemembers: “In 2025 the customer paid a 55 EUR fee at the airport for not checking in online and a 45 EUR fee for a bag that was cal”
  2. 2Evidence12 searches, 12 pages: help.ryanair.com, aerlingus.com, vueling.com, ryanair.com +1
  3. 3BeliefNothing established about the brand
  4. 4DecisionRan out of page reads before decidingNo decision: the action budget ran out after 12 page reads.
run-321d0ca3

Every option the agent weighed

The journey ended before a decision record was written. Pages read: help.ryanair.com, aerlingus.com, vueling.com, ryanair.com, help.vueling.com.

What this customer remembered

Confidence

Observed: a single journey.

Provenance

Every journey run on the live web. Every source, belief and decision published. Scorer version —.