The Invisible FunnelIndependent research on how agents research, compare and choose on behalf of customers

Ryanair — What happens to Ryanair when the customer wants the whole price before booking and dislikes add-on charges?

No decision: budget exhausted

no memorybrand page reachedrefused by help.ryanair.com, help.vueling.comobserved2026-09-20
  1. 1Customer missionRyanair decision — customer with no relevant memory
  2. 2Evidence9 searches, 15 pages: ryanair.com, aerlingus.com, help.ryanair.com, vueling.com +1
  3. 3BeliefNothing established about the brand
  4. 4DecisionRan out of page reads before decidingNo decision: the action budget ran out after 15 page reads.
run-d5ad92b8

Every option the agent weighed

The journey ended before a decision record was written. Pages read: ryanair.com, aerlingus.com, help.ryanair.com, vueling.com, help.vueling.com.

Confidence

Observed: a single journey.

Provenance

Every journey run on the live web. Every source, belief and decision published. Scorer version —.