- 1Customer missionAmazon decision — customer with no relevant memory
- delivered total ≤ $450 including tax and shipping, without joining a paid membership
- return window ≥ 30 days from delivery with no stated restocking fee
- delivery within 3 days of ordering
- human phone/chat support available for order problems (preference)
- 2Evidence10 searches, 12 pages: target.com, bestbuy.com, walmart.com
- 3BeliefNothing established about the brand
- 4DecisionNever entered the comparisonNONENo candidate could be confirmed, from a readable source, to meet all three required facts (delivered total ≤$450, ≥30-day no-restocking-fee return, delivery ≤3 days) with…
Amazon
In six shopping journeys, the agent never opened Amazon.
Five journeys ended with no retailer recommended and one ran out of page reads; not one Amazon page was read.
Open-market search Cordless vacuum under $450, returns and delivery required · tested 2026-09-20
6 customer-agent journeys
- Amazon entered consideration in 1.
- It was selected in 0 and not selected in 1; in those, no provider was selected at all.
- In 6, no readable Amazon-owned page was reached.
Decision trace (one journey)
Why Amazon was not selected
One label per journey, from the record. By recorded outcome: never entered the comparison 4 · named, not researched before the budget ran out 1 · ran out of page reads before deciding 1.
Same task, different memory
Memory did not change the outcome in these journeys; see what it changed on the Memory page.
6 of 6
0 of 6
Where its facts came from
0
decisive beliefs about Amazon taken from a page that is not the brand’s own, or from a brand page that refused the agent; 0 journeys met a bot wall on the brand site.
What this does not establish: that Amazon generally wins or loses customers this way, or that changing one page would change these decisions. It establishes what happened in these 6 journeys.
The numbers
6 customer-agent journeys. Amazon entered consideration in 1. It was selected in 0 and not selected in 1. In 6, no readable Amazon-owned page was reached.
View strongest trace → Open story and traces →What remains unresolved
- Never entered the comparison: 4 of 6 journeys
- Action budget ran out before the brand: 1 of 6 journeys
- Named, not researched: 1 of 6 journeys
- total price usd left unresolved in 1 of 6 journeys
- return window days left unresolved in 1 of 6 journeys
- delivery days left unresolved in 1 of 6 journeys
What could be tested
The same customer missions, run again with the open condition readable on Amazon’s own pages, against these 6 journeys as the baseline. That is a comparison, not a guess: same customer, same requirements, one change.
Work at Amazon?
Send us the source the agent couldn’t find. We’ll rerun the same customer and publish the before/after. Send the source
Decisions
All journeys
- 1Customer missionAmazon decision — same customer with relevant memory
- delivered total (item + tax + shipping) at most $450 without joining a paid membership
- return window of at least 30 days from delivery with no stated restocking fee
- delivery within 3 days of ordering
- availability of human phone or chat support for order problems (preference)
- 2Evidence10 searches, 13 pages: dyson.com, target.com, walmart.com, bestbuy.com
- 3BeliefNothing established about the brand
- 4DecisionNever entered the comparisonNONENone of the four investigated offers could be confirmed, from sources I could actually read this session, to satisfy all three required facts (delivered total ≤$450 with …
- 1Customer missionAmazon decision — customer with no relevant memory
- delivered total (item + tax + shipping) at most 450 USD without joining a paid membership
- returnable for at least 30 days from delivery with no stated restocking fee
- delivered within 3 days of ordering
- human phone or chat support available for order problems (preference)
- 2Evidence10 searches, 13 pages: target.com, bestbuy.com, help.target.com, walmart.com +1
- 3BeliefNothing established about the brand
- 4DecisionNever entered the comparisonNONEThe strongest candidate found on the retailers' own pages was the Dyson V8 Origin Cordless Stick Vacuum at Target.com: $439.99, no paid membership required, and a clearly…
- 1Customer missionAmazon decision — same customer with relevant memory
- delivered total (item + tax + shipping) at most $450 without joining any paid membership
- return window of at least 30 days from delivery with no restocking fee, stated plainly
- delivery within 3 days of ordering
- human phone or chat support for order problems (preference)
- 2Evidence12 searches, 10 pages: dyson.com, bestbuy.com, target.com, walmart.com +1
- 3BeliefNothing established about the brand
- 4DecisionNever entered the comparisonNONENo retailer could be confirmed, from a readable/brand-sourced or consistently-reported fact set, to satisfy all four requirements at once. Target's own help page (read di…
- 1Customer missionAmazon decision — customer with no relevant memory
- delivered total ≤ $450 including tax and shipping, without joining a paid membership
- return window ≥ 30 days from delivery with no stated restocking fee
- delivery within 3 days of ordering
- human phone/chat support available for order problems (preference)
- 2Evidence10 searches, 12 pages: target.com, bestbuy.com, walmart.com
- 3BeliefNothing established about the brand
- 4DecisionNever entered the comparisonNONENo candidate could be confirmed, from a readable source, to meet all three required facts (delivered total ≤$450, ≥30-day no-restocking-fee return, delivery ≤3 days) with…
- 1Customer missionAmazon decision — same customer with relevant memory
- delivered total (item + tax + shipping) at or under the customer's budget, without joining…
- return window of at least 30 days from delivery with no restocking fee stated
- delivery within 3 days of ordering
- human phone or chat support for order problems (preference)
- 2Evidence6 searches, 8 pages: target.com, walmart.com, dyson.com
- 3BeliefCould not establish: total price usd; return window days; delivery days
- 4DecisionNamed, not researched before the budget ran outNONENo candidate could be confirmed, from the retailer's own pages, to meet all three required facts (delivered total ≤$450 with no paid membership, a ≥30-day no-restocking-f…
- 1Customer missionAmazon decision — customer with no relevant memory
- 2Evidence7 searches, 7 pages: walmart.com, target.com, bestbuy.com, dyson.com
- 3BeliefNothing established about the brand
- 4DecisionRan out of page reads before decidingNo decision: the action budget ran out after 7 page reads, before a readable Amazon page.