The Invisible FunnelHow AI agents evaluate real brands · by Accord
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Mechanisms

Silent elimination

The brand was not selected and no readable page from its own site entered the decision. Where the site refused the request, the company saw a blocked request, not a customer; otherwise it saw nothing, and the customer’s agent never saw the company.

13 of 207 journeys in the record.

no memoryno readable brand-owned pageobserved2026-09-18
  1. 1Customer missionCX director, mid-size telecom brand (evaluating a pilot)
    • fixed pilot fee ≤ $15,000 USD, inference included
    • evidence delivered within 4 weeks of confirmation
    • ≥20 recorded customer-agent journeys included
    • 0 months commitment after pilot
  2. 2Evidence9 searches, 0 pages:
  3. 3BeliefCould not establish: fee usd; delivery weeks; journeys included
  4. 4DecisionNot selected: a decisive fact stayed unresolvedNONENo authoritative publication by a company identifiable as 'Accord (Agentdoor)' describing a 'customer-agent decision-assurance pilot' could be located on the public web a…
no memoryno readable brand-owned pageobserved2026-09-18
  1. 1Customer missionCX director, mid-size telecom brand (evaluating a pilot)
    • fixed pilot fee at most 15000 USD, inference included
    • delivery within 4 weeks of confirming conditions
    • at least 20 recorded customer-agent journeys included
    • no ongoing commitment after pilot (0 months)
  2. 2Evidence9 searches, 0 pages:
  3. 3BeliefCould not establish: fee usd; delivery weeks; journeys included
  4. 4DecisionNot selected: a decisive fact stayed unresolvedNONENo authoritative publication from a company operating under the name 'Accord (Agentdoor)' describing a 'customer-agent decision-assurance pilot' could be located on the p…
no memoryno readable brand-owned pageobserved2026-09-18
  1. 1Customer missionCX director, mid-size telecom brand (evaluating a pilot)
    • fixed pilot fee ≤ 15000 USD, inference included
    • delivery within 4 weeks
    • ≥ 20 recorded customer-agent journeys included
    • no ongoing commitment after pilot (0 months)
  2. 2Evidence9 searches, 1 pages: inaccord.com
  3. 3BeliefCould not establish: fee usd; delivery weeks; journeys included
  4. 4DecisionNot selected: a decisive fact stayed unresolvedNONENo authoritative publication from Accord/Agentdoor describing a 'customer-agent decision-assurance pilot' could be located on the public web after nine targeted searches …
no memoryno readable brand-owned pagerefused by dyson.comobserved2026-09-20
  1. 1Customer missionAmazon decision — customer with no relevant memory
  2. 2Evidence7 searches, 7 pages: walmart.com, target.com, bestbuy.com, dyson.com
  3. 3BeliefNothing established about the brand
  4. 4DecisionRan out of page reads before decidingNo decision: the action budget ran out after 7 page reads, before a readable Amazon page.
with memoryno readable brand-owned pagerefused by walmart.com, dyson.comobserved2026-09-20
  1. 1Customer missionAmazon decision — same customer with relevant memory
    • delivered total (item + tax + shipping) at or under the customer's budget, without joining…
    • return window of at least 30 days from delivery with no restocking fee stated
    • delivery within 3 days of ordering
    • human phone or chat support for order problems (preference)
    Remembers: “In March 2026 a marketplace order arrived damaged and the third-party seller refused the return; the platform took three”
  2. 2Evidence6 searches, 8 pages: target.com, walmart.com, dyson.com
  3. 3BeliefCould not establish: total price usd; return window days; delivery days
  4. 4DecisionNamed, not researched before the budget ran outNONENo candidate could be confirmed, from the retailer's own pages, to meet all three required facts (delivered total ≤$450 with no paid membership, a ≥30-day no-restocking-f…
no memoryno readable brand-owned pageobserved2026-09-20
  1. 1Customer missionAmazon decision — customer with no relevant memory
    • delivered total ≤ $450 including tax and shipping, without joining a paid membership
    • return window ≥ 30 days from delivery with no stated restocking fee
    • delivery within 3 days of ordering
    • human phone/chat support available for order problems (preference)
  2. 2Evidence10 searches, 12 pages: target.com, bestbuy.com, walmart.com
  3. 3BeliefNothing established about the brand
  4. 4DecisionNever entered the comparisonNONENo candidate could be confirmed, from a readable source, to meet all three required facts (delivered total ≤$450, ≥30-day no-restocking-fee return, delivery ≤3 days) with…
with memoryno readable brand-owned pagerefused by dyson.com, walmart.comobserved2026-09-20
  1. 1Customer missionAmazon decision — same customer with relevant memory
    • delivered total (item + tax + shipping) at most $450 without joining any paid membership
    • return window of at least 30 days from delivery with no restocking fee, stated plainly
    • delivery within 3 days of ordering
    • human phone or chat support for order problems (preference)
    Remembers: “In March 2026 a marketplace order arrived damaged and the third-party seller refused the return; the platform took three”
  2. 2Evidence12 searches, 10 pages: dyson.com, bestbuy.com, target.com, walmart.com +1
  3. 3BeliefNothing established about the brand
  4. 4DecisionNever entered the comparisonNONENo retailer could be confirmed, from a readable/brand-sourced or consistently-reported fact set, to satisfy all four requirements at once. Target's own help page (read di…
no memoryno readable brand-owned pagerefused by walmart.com, dyson.comobserved2026-09-20
  1. 1Customer missionAmazon decision — customer with no relevant memory
    • delivered total (item + tax + shipping) at most 450 USD without joining a paid membership
    • returnable for at least 30 days from delivery with no stated restocking fee
    • delivered within 3 days of ordering
    • human phone or chat support available for order problems (preference)
  2. 2Evidence10 searches, 13 pages: target.com, bestbuy.com, help.target.com, walmart.com +1
  3. 3BeliefNothing established about the brand
  4. 4DecisionNever entered the comparisonNONEThe strongest candidate found on the retailers' own pages was the Dyson V8 Origin Cordless Stick Vacuum at Target.com: $439.99, no paid membership required, and a clearly…
with memoryno readable brand-owned pagerefused by dyson.comobserved2026-09-20
  1. 1Customer missionAmazon decision — same customer with relevant memory
    • delivered total (item + tax + shipping) at most $450 without joining a paid membership
    • return window of at least 30 days from delivery with no stated restocking fee
    • delivery within 3 days of ordering
    • availability of human phone or chat support for order problems (preference)
    Remembers: “In March 2026 a marketplace order arrived damaged and the third-party seller refused the return; the platform took three”
  2. 2Evidence10 searches, 13 pages: dyson.com, target.com, walmart.com, bestbuy.com
  3. 3BeliefNothing established about the brand
  4. 4DecisionNever entered the comparisonNONENone of the four investigated offers could be confirmed, from sources I could actually read this session, to satisfy all three required facts (delivered total ≤$450 with …
no memoryno readable brand-owned pagerefused by walmart.com, crateandbarrel.comobserved2026-09-20
  1. 1Customer missionTemu decision — customer with no relevant memory
  2. 2Evidence11 searches, 13 pages: amazon.com, wayfair.com, walmart.com, target.com +4
  3. 3BeliefNothing established about the brand
  4. 4DecisionRan out of page reads before decidingNo decision: the action budget ran out after 13 page reads, before a readable Temu page.
no memoryno readable brand-owned pagerefused by walmart.comobserved2026-09-20
  1. 1Customer missionTemu decision — customer with no relevant memory
  2. 2Evidence17 searches, 6 pages: walmart.com, target.com, amazon.com
  3. 3BeliefNothing established about the brand
  4. 4DecisionRan out of page reads before decidingNo decision: the action budget ran out after 6 page reads, before a readable Temu page.
with memoryno readable brand-owned pagerefused by walmart.comobserved2026-09-20
  1. 1Customer missionTemu decision — same customer with relevant memory
    • set of five matching containers with lids
    • each container 1-2 litres (glass or BPA-free plastic)
    • delivered total at most the customer's budget ceiling
    • delivery within 8 days, as stated on retailer's own pages
    Remembers: “A 2025 order from a discount marketplace arrived after 26 days, and the refund for a wrong item took six weeks and three”
  2. 2Evidence16 searches, 8 pages: amazon.com, walmart.com, target.com
  3. 3BeliefNothing established about the brand
  4. 4DecisionNever entered the comparisonNONEAfter 24 page/search actions, no offer could be confirmed against all required facts using the retailer's own pages. Walmart.com and Amazon.com blocked every direct page …
with memoryno readable brand-owned pageobserved2026-09-20
  1. 1Customer missionTemu decision — same customer with relevant memory
    • delivered total for the set of five ≤ $45 USD, as stated by the retailer
    • delivery within 8 days of ordering, as promised on the retailer's own pages
    • return window of at least 30 days, as stated by the retailer
    • refund paid within 10 days of return receipt, as stated by the retailer (preference)
    Remembers: “A 2025 order from a discount marketplace arrived after 26 days, and the refund for a wrong item took six weeks and three”
  2. 2Evidence13 searches, 11 pages: walmart.com, target.com, help.target.com, amazon.com
  3. 3BeliefNothing established about the brand
  4. 4DecisionNever entered the comparisonNONEThe best physical match found was the NutriChef 5-Piece Superior Glass Food Storage Containers Set sold via Target.com's Target Plus marketplace: all five containers are …